Project Details

VYVA

Vyva is an end-user technology product focused on professional lawyers. The team required a friendly and accessible feel to the overall brand, yet could not lose sight of the professional nature of the target audience.

After research and a few review sessions, a clean and crisp typeface was chosen from several good candidates, based on its versatility and unique look. The colour pallette kept things fresh and modern, but simple to appeal to the no nonsense professionals the product was going after.

VYVA