Project Details

Innovative Personnel Inc.

Innovative Personnel is brand new boutique recruitment and placement firm serving a high-end market in Calgary’s busy natural resource sector.

The brand needed to be one that could become an easily recognizable mark with the HR professionals it caters to, and set it apart easily from the rest of the competition.

Striking gold embossing instilled the high-end market appeal they were looking for, with a subtle yet literal nod to the resource sector. The “perfect fit” puzzle concept wrapped it up by making a clear visual statement about the mission and value the team delivers.