British Columbia Human Resources Management Association
The British Columbia Human Resources Management Association has a membership of over 5,500 members in BC.
Their membership communications needed a fresh new look to better engage the readership. They wanted something professional yet a bit fun, bright and modern, and above all, easy to read.
A contemporary colour pallet and friendly typeface worked in sync with effective photography and eye catching headlines created the look they were after. And higher marks from the membership on their impression of the BCHRMA!