NICOLE (COLEY) SIMS

What I do :

Bring visual clarity, beauty and effectiveness to business communications.

Who I do it for :

Businesses that appreciate design as an investment, not just an expense.

Services I provide my clients :

• Identity Design (logos, letterheads, etc.)
• Promotional Design (posters, mailers, billboards, etc.)
• Publication Design (books, magazines, etc.)
• Custom Illustrations
• Web Design, Web/Email Graphics

Design style :

Professional. Uncluttered. Elegant.

My blue sky :

As a prairie farm girl my earliest and fondest memories are of lying back in the middle of a wheat field, gazing up through a golden tower of wheat stalks to a blue sky that held endless possibilities.

Design philosophy :

"Design plays a primary role in the interpretation of a message. It creates a crucial, lasting impression. It encourages examination and generates interest. Accessible, understandable information and beauty of form can engage observers and arrest their attention.

A confusing, poorly designed message will miss its target almost every time. In a world where data bits flow abundantly, our minds have developed filters to sift through the overflow of useless and badly designed information. While design must appeal to our sense of aesthetic, it must not stand in the way of delivery, cause complications, or introduce stumbling blocks. Rather, the presence of design should simplify and facilitate our everyday life, enable us to accomplish our tasks more effectively, and help us enjoy them along the way."Douglas Bowman (I couldn't have said it better)

Inspirations & interests :

Texture, travel, books/stories, MY FAMILY, randomness, other designers/designs, NATURE, dreams, patina & wear, color, art, movies, FOOD & WINE.

Birthday :

July 12 (yeah I'm a Cancer)